p-ISSN 2083-389x   e-ISSN 2084-3127


Report on the promotion of Polish medical centers in the United States, November 2013. The fair of 6th World Medical Tourism Congress in Las Vegas and the trade mission of Polish medical centers in New York

Magdalena Rutkowska

(Centrum, AMEDS, Grodzisk Mazowiecki, Poland)

JHS 2013; 3(4): SR74-75

ID: 890499

Published: 2014-03-11

Polish medical centers participated in 6th international fair of the medical tourism, which took place in Las Vegas from November 2nd to November 6th, 2013. (www.medicaltourismcongress.com).
It was the second time when Poland took part in this largest trade fair in the USA. The centers that promote themselves at the foreign market belong to the foreign trade promotion program of medical tourism, accomplished on demand of the Ministry of Economy. The program titled “Promotion of medical tourism” on international markets is implemented by a consortium of three companies: EUCP, AMEDS Center and PAIiIZ. More information can be found on the official website of the project: www.polandmedicaltourism.com. The consortium and other centers appeared at the international trade fair under a common logo saying “Europe – your health destination” and they shared one national stand. During the fair, there was a series of seminars and lectures on the medical tourism industry, presentations of the world’s best practices, exchange of experience and matchmaking sessions. This year’s event gathered over 2000 participants from 90 countries. The crucial issue of the fair was to establish direct contacts i.e. networking. The participants could use B2B platform, which allows on direct talks with other members of the congress.

Keywords: Polish medical centers, International Cooperation, Medical tourism